Strut is a next-generation service firm delivering bespoke financial, operations, and investor relations services to VC firms of every size.
CLIENT
Strut Consulting
SECTOR
Consulting & Financial Services
SCOPE
Concept, Identity, Brand Design, Website Design & Build
A complete rebrand from stage zero, including comprehensive brand strategy (positioning, purpose, offerings, and brand pillars), a full visual identity system (logo, wordmarks, color palette, and font system), and a custom website that authentically represents their transformed consulting firm and positions them confidently in their market.
A CONFIDENT,
AUTHENTIC
BRAND
& DIGITAL PRESENCE
With our comprehensive rebrand, Strut Consulting transformed into a confidently positioned consulting firm with a strong, authentic market presence. The new brand identity and digital platform now properly represents who they are today, positioning them to compete effectively in the consulting industry with a foundation that supports their continued growth and evolution.
01
Crafted a new brand strategy to position them for the next chapter
02
Designed a new brand identity to confidently represent the brand
03
Created a new logo, color palette, and typography system
04
Designed and built a new website with custom-coded elements to achieve their goals


