Alexandra Lustig is a strategist and creative working where brand, culture, and technology collide. Under the moniker Turbofunk, she pushes boundaries in design, social, and emerging tech, turning curiosity into momentum and ideas into systems that actually work. Her work is driven by curiosity and built for change, bridging what’s human and what’s possible.

Alexandra’s approach fuses strategic insight with creative experimentation. She moves fluidly between strategy and design, partnering with organizations and cultural voices to build ideas that are sharp, relevant, and built for change.

Rami Voss Portrait Photograph
Rami Voss Portrait Photograph

  • FOUNDER / GITSUL GROUP

    (23/-)

    Alexandra founded Gitsul Group to take brands from concept to traction, bridging vision, execution, and growth.

  • LEAD INNOVATION STRATEGIST / GOOGLE

    (21/23)

    At Google, Alexandra led strategic initiatives for immersive DTC brand experiences, using innovative technologies like AR, VR, and AI.

  • LEAD STRATEGIST / CEROS

    (18/21)

    At Ceros, Alexandra led strategy for all client relationships, offering expert advice on platform utilization for marketing goals.

  • DIRECTOR OF STRATEGY, PRODUCT, & UX / SATISFI LABS

    (17/18)

    At Satisfi Labs, Alexandra led strategy, design, and product experience for Satisfi Labs' flagship conversational AI chatbot.

  • SENIOR DIGITAL STRATEGIST / GREY HEALTH

    (14/17)

    At Grey Health, Alexandra led the creation of comprehensive and tailored marketing strategies for clients across branded and unbranded digital platforms for clients including Pfizer, Bayer, Hologic, Quest, Allergan, Adamas, and Shire.

  • FOUNDER / GITSUL GROUP

    (23/-)

    Alexandra founded Gitsul Group to take brands from concept to traction, bridging vision, execution, and growth.

  • LEAD INNOVATION STRATEGIST / GOOGLE

    (21/23)

    At Google, Alexandra led strategic initiatives for immersive DTC brand experiences, using innovative technologies like AR, VR, and AI.

  • LEAD STRATEGIST / CEROS

    (18/21)

    At Ceros, Alexandra led strategy for all client relationships, offering expert advice on platform utilization for marketing goals.

  • DIRECTOR OF STRATEGY, PRODUCT, & UX / SATISFI LABS

    (17/18)

    At Satisfi Labs, Alexandra led strategy, design, and product experience for Satisfi Labs' flagship conversational AI chatbot.

  • SENIOR DIGITAL STRATEGIST / GREY HEALTH

    (14/17)

    At Grey Health, Alexandra led the creation of comprehensive and tailored marketing strategies for clients across branded and unbranded digital platforms for clients including Pfizer, Bayer, Hologic, Quest, Allergan, Adamas, and Shire.

  • FOUNDER / GITSUL GROUP

    (23/-)

    Alexandra founded Gitsul Group to take brands from concept to traction, bridging vision, execution, and growth.

  • LEAD INNOVATION STRATEGIST / GOOGLE

    (21/23)

    At Google, Alexandra led strategic initiatives for immersive DTC brand experiences, using innovative technologies like AR, VR, and AI.

  • LEAD STRATEGIST / CEROS

    (18/21)

    At Ceros, Alexandra led strategy for all client relationships, offering expert advice on platform utilization for marketing goals.

  • DIRECTOR OF STRATEGY, PRODUCT, & UX / SATISFI LABS

    (17/18)

    At Satisfi Labs, Alexandra led strategy, design, and product experience for Satisfi Labs' flagship conversational AI chatbot.

  • SENIOR DIGITAL STRATEGIST / GREY HEALTH

    (14/17)

    At Grey Health, Alexandra led the creation of comprehensive and tailored marketing strategies for clients across branded and unbranded digital platforms for clients including Pfizer, Bayer, Hologic, Quest, Allergan, Adamas, and Shire.