Starting from point zero, I researched and synthesized insights about the brand’s target demographic’s behaviors, psychographics, and preferences. Combined with the brand’s business and launch goals, I created a website infrastructure that streamlined the customer experience, effectively showcased the brand’s unique positioning and voice, and offered clear services for the site and mobile experience. This project also included creating the brand’s visual identity, logo, voice, color palette, positioning, content, and copy from scratch.
TATTOO STUDIO
AND CAFÉ
CLIENT
Middle Tattoo Studio
SECTOR
Food & Bev, Client Services
SCOPE
Visual identity, logo design, color palette, typography, and website.
A stunning and streamlined brand identity, marketing materials, and website that convey its nostalgic, welcoming, fun, and modern feel. The website clearly showcases the brand’s unique positioning and voice, while providing education and appointment booking capabilities to users.
YOU FIT
RIGHT
HERE
A new approach to tattoo and community, Middle Studio was a place where anyone could feel at home. A third space without intimidating artists, peer pressure, or fear. Middle provided as much authentic comfort to customers and it did to its artists.
01
63% New customers reporting that the brand's visual identity was a factor in their decision to engage.
02
+72% Increase in engagement metrics on website within first 2 months.
03
+55% Increase in booking rates through website.
04
