While at Google, I worked I worked on big projects to help the Marketing business meet its goals, improve how we operate, and boost our brand visibility. I led efforts to create exciting online shopping experiences for Pixel products using new technologies like 3D, AR, VR, and AI to increase sales for the Google Store.
INNOVATION STRATEGY
AT GOOGLE
CLIENT
Google
SECTOR
Devices & Services
SCOPE
Strategy, Research, Innovative Technologies
In my role, I spearheaded business unit-wide strategic initiatives that surpassed our OKRs, enhancing operational efficiencies, profitability, brand awareness, and market positioning. I led the charge in implementing cutting-edge technologies like 3D, AR, VR, Metaverse, web3, AI, and ML to create immersive DTC brand experiences, boosting online sales for Google Store. My technology strategies improved creative asset quality while reducing load times, resulting in a 30% decrease in cost per digital experience. I conducted A/B tests to optimize customer experiences, leading to increased CTR and engagement rates. Over six months, I developed an Integrated Strategy for a transformative Pixel initiative, which significantly influenced Pixel's future product marketing strategy. I also established comprehensive Best Practices and guidelines for Accessibility standards and DEI, implementing them across six teams within the Marketing business unit.
ONE OF THE MOST
INSPIRING AND TALENTED
TEAM MEMBERS I'VE
EVER WORKED WITH
JON J.
By using innovative technology, our team was able to cut the cost of digital experiences by 30% while making them better (higher engagement rates) and faster (halve load times). Overall, I formulated targeted product marketing strategies to engage Google customers through customer-facing immersive experiences across digital platforms, increasing engagement by 6% and decreasing development time by 50%. I measured data and ran A/B tests to improve how customers interact with us, which helped increase click-through rates and engagement. As part of the Inclusive Marketing Consultants, I championed DEI initiatives, assessing marketing assets across Google platforms and providing strategic recommendations that drove positive change, earning two awards for outstanding contributions.
01
+30% increase in operational efficiencies by implementing new technologies
02
+6% increase in customer engagement on 3D and AR experiences for Google Store's website
03
-50% decrease in development time across customer engagement experiences on site
04
6 months of research to develop an Integrated Strategy for a transformative Pixel initiative, significantly influenced Pixel's future product marketing strategy
